English-
24 Apr 2020
Style Guide:
Brand Book
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SIGNATURE INNOVATION GROUP
CLASSIC ELEMENTS TESTED AMERICANA SUBTLE DETAILS
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ABOUT US
OUR HISTORY
Signature Innovation Group is a designer menswear brand managed by two longtime neighborhood friends, Jarret Beaudis and Chris Miller. Both descendants of steelworkers once employed by the historic Kaiser Steel (mill) in Fontana, CA. The mill shaped multiple generations encouraging those raised by its environment of historical edginess to carry a reverence for American production capabilities along with a tone of indifference. With this background, Signature has been committed to domestic production since inception in 2012
WHAT WE DO
Re-imagined Americana, cut and sewn with high-quality execution in Los Angeles’ Fashion District. We offer a sophisticated line of oneof- a-kind jackets and tops for ambitious professionals and creatives amid inspiring careers. Signature offers clients an edge by reinventing American classics and designing subtle details. Accessorizing the aesthetic of men with staple pieces signaling grit, and the ambition of those seeking a life of their choosing.
WHO WE SERVE
Consumers are renegotiating their needs with the fashion industry as men have become increasingly more engaged in developing a personal style. Our menswear checks several boxes for the modern consumer in the era of information. Signature attracts those of you having historically pieced-together wardrobes based on appreciation and differentiation, rather than identity-style. We bring together the most appealing elements of Americana with clever details for those standing out in competitive environments.
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SIGNATURE INNOVATION GROUP
AMERICAN MADE BY EXPERTS OF THE CRAFT TALENTED SEAMSTRESSES IN THE FASHION DISTRICT OF LOS ANGELES THE QUALITY SUGGESTS OUR CLOTHES ARE BASICALLY MADE BY LAKERS
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WHAT BOXES CAN WE CHECK FOR YOU
OUR AUDIENCE
Professionals who are experts at what they do. Creatives, inventors, business owners, anyone carving their own path. Metropolitan marketplaces and hubs of the empowered.
AMERICAN CLASSICS DESERVE
UPDATED FABRICS
Denim - Hemp - Bamboo - Corduroy - Moleskin - Linen
UPDATED FABRICS
Fine drapings - Superior stitching - Welt pockets Original snaps - Double-zip styling - Silhouette conscious designs
SUSTAINABILITY
Sustainable fabrics and materials. Signature works to incorporate a wide range of sustainable fabrics and reduce the impact on the environment
Ethical business and labor practices. Signature makes continuous efforts to ensure that SIG and all of its partners adhere to strict legal and ethical guideline relating to labor and business practices.
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SIGNATURE INNOVATION GROUP
HIGH QUALIT Y SOPHISTIC ATION CONFIDENCE
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TESTIMONIALS
As a boutique that sells only California made goods and apparel, Signature Innovation Group is one of our favorite brands to work with. CEO Jarrett is always on point with his fabric and design choices, and we love his classic style mixed with the use of contemporary and sustainable materials. The story behind the brand really helps customers connect with the products, making it a consistent top seller in both our locations
- DAVE MCGREGOR, OWNER REDEMPTION, CALIFORNIA GOODS BOUTIQUE
I developed a relationship with Signature Innovation Group and have several of their classic shirts. Love my corduroy jacket. Since getting to know the group at Signature I’ve since connected them with entertainment industry stylists and look forward to watching them build.
- GARY LENNON, EXECUTIVE PRODUCER OF POWER & HIGHTOWN EXECUTIVE PRODUCER OF EUPHORIA
So I’ve gotten a couple of items from Signature. They always impress me with quality and craftsmanship, on how everything fits on me. Keep doing a great job on paying attention to every detail my amigos.. See you on the next seasons’ drop.
- JANTUAN RIVERA, CELEBRITY BARBER AND INSTRUCTOR
I developed a relationship with Signature Innovation Group and have several of their classic shirts. Love my corduroy jacket. Since getting to know the group at Signature I’ve since connected them with entertainment industry stylists and look forward to watching them build.
- GARY LENNON, EXECUTIVE PRODUCER OF POWER & HIGHTOWN EXECUTIVE PRODUCER OF EUPHORIA
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SIGNATURE INNOVATION GROUP
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ABOUT THE CLOTHES
HENRY J
Stylish - Warm - Versatile
ined like a jacket, cut to fit like a shirt. Organic Thick Moleskin lined inside with premium Kona Cotton. Dual YKK Zipper to adjust from top to bottom, allows for custom styling. Maintains proper fit and size: well resourced, pre-washed, Water repellent and tested materials.L
Responsibly Produced in Los Angeles, California
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ABOUT THE CLOTHES
THE JERRY
Stylish - Relaxed - Classic
Relaxed feel fitted look. Classical feels elevated with artistic quality. Helping the inspiration of classic elements garner attention with fine detail for those needing to be taken seriously. A fine 7.02 Oz brushed cotton flannel: easy to recognize quality. Maintains proper fitting and size: well resourced, pre-washed & tested materials. Well crafted yoke back helping the garment to lay correctly. Hand stitched sig intricacies: pen pocket – precise gussets – recognizable signature red flag tag.
Responsibly Produced in Los Angeles, California
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SIGNATURE INNOVATION GROUP
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SIGNATURE INNOVATION GROUP
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ABOUT THE CLOTHES
THE JERRY
Stylish - Relaxed - Classic
Relaxed feel fitted look. Classical feels elevated with artistic quality. Helping the inspiration of classic elements garner attention with fine detail for those needing to be taken seriously. A fine 7.02 Oz brushed cotton flannel: easy to recognize quality. Maintains proper fitting and size: well resourced, pre-washed & tested materials. Well crafted yoke back helping the garment to lay correctly. Hand stitched sig intricacies: pen pocket – precise gussets – recognizable signature red flag tag.
Responsibly Produced in Los Angeles, California
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SIGNATURE INNOVATION GROUP
HISTORY
Founded
2012
LEADERSHIP TEAM
Jarret Beaudis
Founder, Director, Lead Designer
Chris Miller
Minority Owner, Brand Manager, Designer
George Loya
Social Media Content Manager
Temo Gonzalez
Product Design and Production Manager
INFO & CONTACTS
HEADQUARTERS
Office Headquarters
Fontana, California
Production Headquarters
Los Angeles, California
Ownership
Private
CONTACT
Sales Contact
jarretbeaudis@signatureinnovationgroup.com
Media Contact
chris@signatureinnovationgroup.com
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SIGNATURE INNOVATION GROUP
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MARKET INSIGHTS
FALL/WINTER
San Francisco
The Johnny in Rust & Olive The Henry J. in Moss The Jerry in Fojay Grey & Adventure
Los Angeles
Basic Bamboo Tee The Jerry in Two Tone & Adventure The Henry J. in Stellar
Portland
The Henry J. in Olive The Henry J. in Moss The Johnny in Black
Seattle
The Jerry in Fojay Grey The Johnny in Black The Henry J. in Moss
Denver
The Johnny in Olive The Jerry in Fojay Grey
Chicago
The Jerry in Adventure The Jerry in Two Tone The Henry J. in Stellar
SPRING / SUMMER
San Francisco
The Johnny in Rust & Olive The Henry J. in Moss The Jerry in Hemp Basic Bamboo Tee
Los Angeles
Basic Bamboo Tee The Johnny in Olive & Rust The Jerry in Hemp & Linen
Portland
The Johnny in Black & Olive Basic Bamboo Tee The Jerry in Denim
Seattle
The Johnny in Black The Jerry in Hemp Basic Bamboo Tee
Denver
The Johnny in Black The Jerry in Hemp Basic Bamboo Tee
Chicago
The Jerry in Hemp Basic Bamboo Tee
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FEATURED
BRITISH GQ SPRING ‘20 APRIL, MAY, JUNE, 2020
HUFFINGTON POST PRIMETIME EMMY NOMINEES 2017
BRITISH GQ SPRING ‘20 APRIL, MAY, JUNE, 2020
10TH ANNUAL GEORGE LOPEZ CELEBRITY GOLF CLASSIC
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SIGNATURE INNOVATION GROUP
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MARKET INSIGHTS
FALL/WINTER
San Francisco
The Johnny in Rust & Olive The Henry J. in Moss The Jerry in Fojay Grey & Adventure
Los Angeles
Basic Bamboo Tee The Jerry in Two Tone & Adventure The Henry J. in Stellar
Portland
The Henry J. in Olive The Henry J. in Moss The Johnny in Black
Seattle
The Jerry in Fojay Grey The Johnny in Black The Henry J. in Moss
Denver
The Johnny in Olive The Jerry in Fojay Grey
Chicago
The Jerry in Adventure The Jerry in Two Tone The Henry J. in Stellar
SPRING / SUMMER
San Francisco
The Johnny in Rust & Olive The Henry J. in Moss The Jerry in Hemp Basic Bamboo Tee
Los Angeles
Basic Bamboo Tee The Johnny in Olive & Rust The Jerry in Hemp & Linen
Portland
The Johnny in Black & Olive Basic Bamboo Tee The Jerry in Denim
Seattle
The Johnny in Black The Jerry in Hemp Basic Bamboo Tee
Denver
The Johnny in Black The Jerry in Hemp Basic Bamboo Tee
Chicago
The Jerry in Hemp Basic Bamboo Tee
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SIGNATURE INNOVATION GROUP
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HOW WE STYLE IT
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